We have A/B tested this email structure for more than 20 brands now and this email structure always crushes it for our clients.

It has visibly higher CTRs, CVR, and higher revenue overall.

It’s simple, but it works because:

• There’s no option for the prospect to scroll down or click multiple buttons. They can either click the CTA or exit out of the email.

• Everything is mobile-optimized and above the fold.